You must have been in the middle of the ocean for the last 2 years if you haven’t heard all the buzz about Social Media Marketing and how it’s the latest and greatest thing for your business.
Some businesses embraced it, while others have stayed as far away as possible, or maybe just dipped their toes in to see what it’s like. Which side do you fall on?
If you’re anything like a lot of small business owners, you’ve set up a few accounts, sent a few tweets, pinned a couple of things on Pinterest, started a Facebook business page and maybe posted a couple of blogs. Then you’ve realised how much time this takes up and decided it’s not for you.
Or maybe you can see the potential but just can’t see where you will find the time amongst the million and one other things you have to do?
It’s a catch 22 really isn’t it? If you do it, you’ll get more business, but then you won’t have time to do it…
So what’s the answer?
Well, one option is to outsource the management of your social media accounts, which allows you to be sure that they’re being dealt with whilst still having overall control.
Imagine knowing that:
- Your Facebook business page is being updated twice a day and gaining new ‘likes’ daily
- Your Pinterest account is being added to and new relationships being built all the time
- Your Twitter account is tweeting out relevant and interesting information, growing your followers and bringing in enquiries
- Your blog is being updated once or twice a week, giving you better search engine positions and establishing your credibility
- Your LinkedIn profile is being updated and you’re staying in touch with the people you need to
And all while you’re getting on with the important business of running your business.
By outsourcing your social media management, you can have this.
Some people are put off from outsourcing these things as they think it will make their accounts less personal; after all, we all know that the important word in ‘social media marketing’ is ‘social’, right?
This is why it’s important to choose the right person to outsource to. Someone who becomes a part of your business, as much of a voice of your business as you are; who understands your ethos and values and can get these across exactly as you could.
By spending time helping someone such as a virtual assistant to understand you and your business you have another advocate out there, someone who can ensure that your social media profiles match YOU.
You’ll still have overall control of your accounts and any queries would be passed back to you.
But from a day to day management perspective, outsourcing the updating and building of your social media accounts leaves you with more time to spend on your business, servicing the clients you’re going to get.
We call that win-win!
If you’d like to talk to us about managing your Social Media Marketing, get in touch now.
